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08Personal Branding
People trust people before they trust companies. Building the person in front of the business is often the cheapest credibility a brand can buy.
A personal brand is not a highlight reel. It is being known for one thing, by the people who matter, consistently enough that they remember.
Positioning
What you want to be the obvious answer to, and who needs to think so. Without that, personal branding turns into posting — visible for a moment, remembered by nobody.
Presence
Portraits, bio, profile and page design across the platforms you actually use. Most people find you before they meet you, and this is what they find.
Voice
A content rhythm built on what you genuinely know, written in a voice that sounds like you. Sustainable beats prolific — the aim is a year of it, not a fortnight.
What you get
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